This Privacy Policy explains how Skinny Ltd. trading as Lucent Arc, a company registered in England and Wales, collects, uses, and protects your personal data when you visit lucentarc.studio.

We are committed to protecting your privacy and processing your data in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018, and applicable international privacy laws.

INFORMATION WE COLLECT

Information you provide directly:

• Name, email address, and contact details submitted via enquiry or contact forms.

• Any additional information you choose to share when contacting us.

• Information collected automatically:

• IP address and approximate location data.

• Browser type and operating system.

• Pages visited, time on page, and interaction data.

• Cookie and tracking technology data as described below.

LAWFUL BASIS FOR PROCESSING

We process your personal data on the following lawful bases:

• Legitimate interests: to analyse website traffic, improve our services, and respond to enquiries.

• Consent: where you have explicitly agreed to cookies or communications.

• Legal obligation: where required by law.

HOW WE USE YOUR INFORMATION

• To respond to enquiries and provide our services.

• To analyse and improve website performance and user experience.

• To maintain internal administrative records.

• We do not sell, rent, or share your personal data with third parties for marketing purposes.

COOKIES AND TRACKING TECHNOLOGIES

We use the following types of cookies:

• Essential cookies: required for the website to function correctly.

• Performance cookies: used to understand how visitors interact with our website.

• Third-party cookies: including Google Analytics, which collects anonymised data about your visit. This data may be stored on servers outside the UK or EU. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

You can manage or disable cookies through your browser settings. Disabling cookies may affect website functionality.

DATA RETENTION

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Enquiry data is typically retained for up to 24 months.

INTERNATIONAL DATA TRANSFERS

Some of our third-party tools, including Google Analytics, may transfer data outside the UK or European Economic Area. Where this occurs, appropriate safeguards are in place in accordance with UK GDPR requirements.

YOUR RIGHTS

Under UK data protection law you have the right to:

• Access the personal data we hold about you.

• Request correction of inaccurate data.

• Request deletion of your data where there is no lawful reason for us to retain it.

• Object to or restrict processing of your data.

• Withdraw consent at any time where processing is based on consent.

• Lodge a complaint with the Information Commissioner's Office at ico.org.uk.

To exercise any of these rights please contact us at info@lucentarc.studio.

THIRD-PARTY LINKS

Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and recommend you review their policies independently.

INTELLECTUAL PROPERTY

All content on this website including text, images, and design is the property of Skinny Ltd. trading as Lucent Arc and is protected by copyright and intellectual property law. No content may be reproduced or distributed without prior written consent.

CHANGES TO THIS POLICY

We may update this policy periodically. The effective date at the top of this page will reflect the most recent revision. We encourage you to review this policy from time to time.

CONTACT

Skinny Ltd. trading as Lucent Arc. Email: info@lucentarc.studio