Luxure

BRINGING THE BRAND TO LIFE.

ANIMATION / WEB DESIGN / GRAPHIC DESIGN

Luxure Group needed to move from brand build phase into a commercial proposition capable of raising serious capital. The existing brand assets, stunning photography commissioned for their magazines, had no way to move, no way to speak, no way to carry the weight of a pitch.

Luxure website homepage displayed on a desktop monitor

Luxure Fearless Issue webpage displayed on a tablet

Luxure magazine archive displayed on a tablet

Luxure editorial and cultural content displayed on a tablet

Luxure Fashion Week animation frame featuring runway looks and editorial graphics

THE BRIEF

Build a capital-raising promo that brings the Luxure world to life, alongside a website and pitch deck capable of carrying that same standard across every touchpoint.

THE EXECUTION

A three and half minute promo produced in English and Mandarin, animating still photography into a moving brand narrative woven through Luxure's commercial proposition. The website that followed went on to win Silver for Best Homepage Design at the Lovie Awards, a pan-European honour. A pitch deck completed the full commercial toolkit.

CLIENT THOUGHTS