FINE JEWELLERY AI CAMPAIGN IMAGES
AI VISUALS
When a photoshoot failed, Naude Bourn needed campaign-ready model images fast. I was brought in to produce the raw generated outputs from teh founders brief. Every composition was art directed for light, casting, colour temperature and compositional geometry before a single prompt was written. The client's retoucher then worked the product placement directly into the finals.
It worked. Later that year we returned to produce a further set of imagery and create their new e-commerce store for the brand. AI generation. Human creative direction. No studio. No shoot day. No compromise on quality.
