THE BRIEF

The organiser set a clear direction. The opulence of the 1930s, a touch of Art Deco and a sense of theatre fitting for an evening at one of London's most celebrated art fairs. Every piece had to feel as considered as the works going under the hammer.

THE DIRECTION

A hand drawn Neo Romantic wordmark and gilded botanical illustration framed every touchpoint like a gallery arch. Gold on deep midnight blue carried the opulence, while classical serif typography kept the detail refined and legible.

THE EXECUTION

The centrepiece was a rolled canvas invitation, specially printed on a supple rubberised canvas and presented in a bespoke box we sourced and printed. Around it sat reception and dinner RSVP cards, tickets, committee lists, information sheets, menus, envelopes and a 72 page auction programme, each finished in metallic gold. An impressive package before a guest had even arrived.

THE OUTCOME

The evening raised £1.2 million for the NSPCC, at an event recognised as the charity's single biggest fundraiser. The organiser and the NSPCC were delighted with the suite, which set the tone for a night that brought leading names from art, fashion and film together for children.